It’s Christmas (almost) and charities have hired the likes of Bill Nighy, Dougray Scott and Michael Sheen to bring to our attention the plight of refugee children and their need for clean water, warm clothes, blankets and food.
In advert breaks, we see Christmas goodies available from various supermarkets, special offers on beers and spirits, perfume and after shave ads, jewellery, a selection of lottery tickets for sale, loans (some at extortionate interest rates) and gambling under the guise of on-line Bingo.
The magic number for charity donations is £3.
Compared to the price of everything else as advertised in these breaks, this is not very much.
And it’s not, for a single donation.
But in some instances, if not all, it is a request for a committment to send £3 every month.
We tried to give some money to The Samaritans representative in the supermarket foyer yesterday, but he said he couldn’t take it as he was handing out mandates for setting up regular Direct Debit payments.
As a number cruncher and I like to think a good money manager, when I know exactly how much is coming in, budgets are easier to plan and execute. Charities are no different.
These are a few of the requests for ‘Just Three Pounds’ and what it can do that are being run through our TV channels at the moment:
Oxfam, Unicef, Save the Children: calls for donations in order to send hats, thermal gloves, clothes, food, medicines, means to purify water, with our Government matching donations made in December.
Sense: a sensory toy for a deaf and blind child.
For animal lovers
WWF are running separate appeals for the Snow Leopard, Tiger and Polar Bear (all with promises of a cuddly toy with your introductory pack, though I don’t understand why as it’s a waste of valuable resources).
Except it’s not ‘Just Three Pounds’. It’s the promise of regular support.