Morgan was a big man, at six three and two hundred and fifty pounds.
But even he felt insignificant and inadequate when he saw the rows upon rows of choice before him.
Why was nothing easy anymore?
It didn’t seem all that long ago that you could just walk into a shop such as this and have your pick of half a dozen or so items, all doing the same thing.
The only difference was the price.
These days, the choice was over a hundred and they all did different things.
That made it difficult to find one which did just what he wanted it to.
The more he read, the more confused he got, until eventually he was word blind, his brain was buzzing and he was in desperate need of a drink.
Sadly all that was on offer was soda, tea or coffee from the inhouse-restaurant, and they were hardly going to help him decide what to purchase.
It was simple to him.
He wanted a cheap model, no frills, just the basics. No fancy add ons (or ins for that matter), a straightforward tool for the job in hand, nothing complicated.
It was no good, he’d have to ask.
The sales assistant, Toni (‘with an ‘i” she giggled) was keen to help.
She picked up a thin black example and explained that it did everything, with the option to purchase additional software to enhance its existing programmes.
‘No, that’s not what I want,’ Morgan said.
Toni then selected a red flip-over design, explaining that this one had a camera and the internet.
‘No, that’s too complicated. I need something that’s idiot proof.’
‘Idiot proof sir?’
‘Yes. Something simple, which won’t tax me to even think about what I’m doing.’
‘Well, we have this model, but it has none of the popular features on it I’m afraid.’
‘Does it make calls?’ he asked.
‘Yes, sir, it does.’
‘Can I send text messages?’
‘Yes, sir, you can.’
‘Is it a Pay as You Go with no monthly contract?’
‘Yes sir, it is.’
‘OK, that’s all I want from a mobile phone. To make and receive calls, the same for text messages and I’m in control of the costs’.
‘Oh this one certainy does that,’ she said. ‘But are you sure you don’t want a camera, internet access, satellite TV, diary, database, alarm or GPS sir?’
‘No thanks. This will do just fine. How much?’
‘Great. I’ll take it.’
First thing he did was purchase a voucher to put £10 of credit on it, then rang the wife.
‘This is my new phone. Make a note of the number, as I can’t work out how to find it yet’.
‘Great. What make is it?’
‘Ah, that’s the same as your other one. Just remember not to leave it in your pocket like you did last time. Mobiles do a lot of things these days, but they still don’t wash well in the machine!’