We went shopping today. Not for very much, just a few bits and pieces to tide us over until the end of the month and payday.
I needed tea bags, and usually purchase the pyramid variety on special offer at £3.79 for 240 (160 plus 50% free) . I used to buy 300 of another brand for £2.89 but as each tea bag was designed to make just one cup of tea, paying that little bit extra actually gave us better value for money as theoretically we were getting 480 cups for our money.
Unfortunately, this special offer has not been available in that particular shop since before Christmas, and I have been using the Co-Op’s own brand (which also gives us 2 cups per bag) as it too was on special offer shortly before I used the last pyramid.
According to the media, there is a supermarket price war in the offing.
We have already spread our wings so-to-speak as to where we shop rather than remain loyal to just one.
However, I was not aware that supermarkets were at war within their own chain.
Today on the shelf in one of the Big Four here in the UK were boxes and boxes of pyramid tea bags.
160 were priced at £4.18 (I have just checked online and the other supermarkets are asking (T) £4.49, (S) £3, and (M) £4 for the same size box) .
Looking to the left and down a shelf (ie. right at the bottom out of your line of sight) were boxes of 240 pyramids for only £3 (others (T) £5.49, (S) £5 and (M) £4 on special offer otherwise £5.68. Note an in-store offer more for the same price) .
You do the math.
And yes, I bought 2 and will probably buy another next week if everybody else hasn’t found them by then.